Full-Time DIGITAL MARKETING EXECUTIVE wanted at Eat N Go Limited
Eat ‘N’ Go restricted could be a building cluster on a mission to become the premier food operator in Africa. So far, our growing family consists of 3 international brands, Domino’s dish, Cold Stone work & Pinkberry.
The Digital, Communications & selling government has overall responsibility of the communications towards the external world, with a main target online/digital. The role is associate extension of the selling Manager role however with attention on communications & on-line. The person is anticipated to assist develop overall whole ways aboard the selling Manager, develop the digital strategy and adapt & amplify them on-line. They set up and execute digital (including email) selling campaigns and style, maintain and provide content for his or her various brands digital media/marketing channels. The person is that the main purpose of contact and whole voice on-line for purchasers and followers. The person is anticipated to develop, grow and maintain positive relationships with main on and offline stakeholders like influencers.
Key aims and objectives
The “owner” of the whole on-line and every one external communication channels
Carefully handle external communications, according to company policies
Successfully manage whole digital media channels
Consistently produce Followership and Engagement on whole digital media channels.
Prepare periodic digital selling report
Manage client complaints and feedback, once required with the assistance of a 3rd party or new rent
Prime responsibilities and duties
- Create continuous partaking content and relate offline activities in a horny manner
- Lead the organization of influential person events as a method to make buzz on-line and organic branded content
- Develop and manage digital selling campaigns
- Oversee a digital media/social media strategy
- Maintain and manage the Company’s web site and digital media channel
- Write and optimize content for the web site and social networking accounts like Facebook,
- Twitter, Instagram etc.
- Analyze and track flow of website traffic and deliver frequent internal reports
- Attain key performance indicators like reducing the web site bounce rate, increasing dwell time or rising conversion
- Continually work on the programme improvement of the website(s)
- Correct any mistake in on-line content
- Post and edit contents such as videos, audio and podcasts content to on-line sites
- Arrange webinars and webcasts
- Create on-line banner adverts and manage pay per click (PPC) ad management
- Write copy for email selling campaigns and different on-line campaigns
- Identify new trends in digital selling, value new technologies and make sure the whole is at the forefront of trade developments, notably developments in mobile selling
- Work on written material to supplement on-line merchandise
- Any other selling connected duties and responsibilities which will be allotted from time to time by the selling Manager and Director
A degree in selling, Arts, and or Humanities is fascinating
3-5 years of expertise within the digital communications and selling
Excellent analytical skills
Excellent digital media & social data & technical digital skills
Independent, mature, self-initiative and possesses positive angle
Possess possession & leadership skills
- Strategic thinking skills: able to analyze shopper data and whole positioning, and develop sound selling ways appropriate for on-line
- Editing and writing skills: to plot and edit content for numerous digital platforms. Writing journal posts square measure associate integral a part of the task
- Communication skills: These can principally be deployed internally. ought to be able to make a case for coherently to others, UN agency might not be accustomed to the medium, however digital technologies work and what their selling application is.
- Word and Powerpoint skills
- Project management skills: Digital selling executives conjointly ought to be smart at handling time-sensitive comes and dealing to deadlines
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